Kiat Lim and Pitchwise Holdings form new ownership partnership in Valencia CF

Valencia CF today announces a new chapter in its history.

Kiat Lim, President of Valencia CF, and Pitchwise Holdings, a consortium of private family offices and long-term institutional investors led by experienced sports executives Ann Rodriguez and Corey Woolfolk, have agreed a partnership that will deliver new investment directly into the club, alongside sporting and operational expertise. Pitchwise's backers include George Roberts, co-founder and co-executive chairman of KKR, Penner Sports Group, and Henry Kravis, co-founder and co-executive chairman of KKR.

Through the purchase of shares from Meriton Holdings, Pitchwise will acquire a significant minority stake in Valencia CF. The transaction values Valencia CF at an enterprise value of €1.25 billion, reflecting the full scope of the club’s assets, including the men’s and women’s teams, as well as the current 49,000 seat Mestalla and Nou Mestalla project set to be one of Europe's largest stadiums, seating over 70,000 fans. Pitchwise will also provide €100 million in new capital, which will be immediately available for direct investment into the club. Pitchwise will ultimately hold a 42% stake in the club. Meriton Holdings will remain the club's majority shareholder, and Kiat Lim will continue as President as part of a new ownership group alongside Ann Rodriguez and Corey Woolfolk.

The new ownership group will lead the club through its most significant milestone in 100 years: the move to Nou Mestalla. This will give the city of Valencia – Spain's third largest city – a stadium to match the club’s ambitions, in a country set to co-host the FIFA World Cup in 2030.

Kiat Lim, President of Valencia CF, said, “There has been no shortage of interest in Valencia; the Pitchwise team was the only partnership I was keen to pursue. They bring long-term investment expertise and sports acumen, and we have gotten to know each other very well. With Ann, Corey, George and Pitchwise Holdings, I am confident that we are entering a new era and we can achieve great things for Valencia CF. Together we will build a modern club whose men's and women's teams compete consistently in Europe, whose academy produces world-class talent, and whose new home at Nou Mestalla becomes a landmark for the city and the entire region of Valencia."

Ann Rodriguez and Corey Woolfolk, General Partners at Pitchwise Holdings, said, “We're honoured to join Kiat in the stewardship of Valencia CF, one of the great institutions in Spanish football. Throughout this process, we were able to visit Valencia numerous times and see first-hand just how special the region is. With its illustrious history, huge and passionate fanbase and a spectacular new stadium nearing completion, the club has all the building blocks needed to be a leading club in Europe in both men's and women's football. However, we also know that the regulatory and competitive landscape of the modern game means that potential alone is not enough – it requires a clear investment strategy and focus. We can’t wait to work with everyone at the club, including the fans, to deliver just that.” 

On behalf of Pitchwise investors, George Roberts said, “We have gotten to know Kiat very well and believe that this new partnership and Valencia represents the most exciting opportunity in European football. We look forward to supporting Ann, Corey and Kiat as they take the club into a bright future.”

The investment by Pitchwise is subject to customary closing conditions, including regulatory approvals.

Notes to editors

About Pitchwise Holdings
 Pitchwise Holdings is a consortium of private family offices and long-term institutional investors, led by Ann Rodriguez and Corey Woolfolk, built for patient, values-driven ownership in football with respect for local culture and identity.

Ann Rodriguez is a sports executive of Spanish descent, who has more than 25 years of experience leading growth and transformation across major sports brands and events, including Atlanta United, San Jose Earthquakes, WNBA and the LA28 Olympic organising committee.

Corey Woolfolk bridges the football world and institutional capital, combining a decade-long professional football career in the US with a background in biotech and venture capital, alongside football investment experience in clubs across Europe and South America.

About Penner Sports Group 

Penner Sports Group (PSG) is the family-owned sports and entertainment holding company founded by Greg and Carrie Penner in 2022 based in Denver Colorado. PSG’s holdings include the Denver Broncos in the NFL and a minority stake in Major League Baseball’s Colorado Rockies.